SIREXE - FIF: a partnership for the World Cup

On May 26, 2026, a signing ceremony was held at the headquarters of the Ivorian Football Federation (FIF) in Abidjan, sealing a strategic partnership between the International Exhibition of Extractive and Energy Resources (SIREXE) and the Ivorian Football Federation (FIF). Through this agreement, SIREXE 2026 officially becomes “Travel and Ceremony Partner of the Elephants of Côte d'Ivoire” for the 2026 FIFA World Cup. This merger aims to exploit the global visibility offered by the largest sporting event on the planet to promote the Ivorian show to an international audience made up of decision-makers, investors and media. With the 2026 FIFA World Cup taking place in the United States, Canada and Mexico, Ivory Coast will benefit from unprecedented exposure on the international stage. SIREXE 2026, organized by the 2A Consulting agency, is scheduled for November 18 to 22, 2026 in Abidjan. This agreement sends a strong signal about Côte d'Ivoire's capacity to mobilize football as a vector of economic diplomacy and international attractiveness.