Briefs

Neemba reinvents its model: from distributor to industrial partner

The Caterpillar dealership in West Africa, Neemba, is undergoing a major strategic change. Gone is the simple role of equipment distributor, the company is now positioned as an integrated industrial services platform. Its CEO, Jean-Luc Konan, states it unambiguously, “The objective is no longer just to sell machines, b...

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